AIG - Market Intelligence During COVID-19
Strategy
AIG engaged Skift to analyze its own internal data, develop a methodology to assess the quality/importance of said metrics, identify thresholds for recovery, and assess country-specific metrics.
Impact
Skift created a custom Travel Recovery Index specific to AIG’s core business. In addition to providing AIG analysts with market intelligence data, Skift presented topline trends monthly to AIG leadership to inform their market strategy. The program was so successful AIG renewed the program for a second year.
Objective
As the uncertainty of COVID-19 unfolded in 2020, AIG sought comprehensive insights on relevant travel industry metrics to detect signs and stages of recovery, and to provide guidance for the company’s COVID-19 strategy.
“Everything has been going great so far… Wouter and the team have been wonderful to work with.”
- Head of Global Marketing, Travel & Hospitality at Amazon Web Services
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Designing and Managing a Business Intelligence Program to Support Tourism Recovery
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Developing a Model to Quantitatively Prioritise Markets of Opportunities and Optimal Investment Levels
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MGM Resorts - Defining MGM's Bold New Positioning
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Launching North America’s First Destination Health & Safety Certification Program (Skift IDEA Award Winner)
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FLYR - Defining Immediate Commercial Opportunities
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IHG Hotels & Resorts - Internal Strategy Framing
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Developing a World-Class Analytical Framework to Measure and Track Ras Al Khaimah’s Destination Brand Health
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Transforming Tourism Opportunities Across Identified Tourism Development Zones in Alberta, Canada
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Benchmarking and Tracking Dubai's Global Brand Standing and Competitive Market Positioning
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Crafting the Global Narrative for One of the World’s Most Spiritual Sites
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Developing a Sustainable Tourism Development Strategy for Rwanda
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Future-Proofing South African Tourism in the Wake of Covid-19
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Advising a DMO on How to Transition Into a High Impact Destination Management Organization
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The PEW Charitable Trusts - PEW Bertarelli Ocean Legacy Project
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Creating a Whole-of-Government 10-Year Tourism Strategy for Alberta
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Building a Tourism Framework for Three of Saudi Arabia’s Most Ancient & Valued UNESCO Heritage Sites
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Repositioning Bent’s Old Fort as a Top Historical Tourism Site
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Guiding the Future of Tourism Development and Management in Oman’s Capital City
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Co-Creating a Business-focused Tourism Development Toolkit for America’s National Parks
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Building an Evidence-based Tourism Development Decision-making Culture in Sri Lanka
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Assessing Peru’s Potential as a World-class Adventure Tourism Destination
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Assessing the Feasibility to Create a Homeported Small-ship, Experiential Cruise Line in Guam and Micronesia
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Evaluating Abu Dhabi’s Approach to Measuring and Tracking Brand Standing
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Co-Creating Kingston’s Integrated Destination Strategy
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Co-Creating the North’s First Community-led Tourism Strategy
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Creating a Training Platform to Support Tourism SMEs Access Global Markets
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AIG - Market Intelligence During COVID-19
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Development Canada’s Winter & Shoulder Season Tourism Potential
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Putting Jordan Front and Centre in the Minds of High-Value Travel Consumers and Travel Trade Partners
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Accelerating 'Right-fit' Tourism in Prince Edward Island
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Developing Palau’s High-Value Sustainable Tourism Growth and Management Strategy
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Co-Creating Halifax’s Tourism Development & Management Strategy
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Developing an Investment Strategy to Create a National Destination Management Company
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Identifying Opportunities to Accelerate Growth of Canada’s Culinary Tourism Assets
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Co-creating Egypt’s New Global Brand Strategy & Go-to-market Plan
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Adventure Gear Company - Market Sizing
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Destination Canada - Visual Identity Refresh
