Our mission is to transform evidence into insights and insights into actionable strategies to empower leaders in travel and tourism to define and build sustainable, competitive advantage.

We build on the legacy of Skift - the leading news source and event platform for travel executives. Our relentless pursuit to decipher and define trends holistically across all sectors in travel and tourism positions us to understand the complex market and dynamics of this global industry.

Why Skift Advisory?

We specialize in the business of travel and tourism, using proprietary research and frameworks to uncover evolving trends and competitive advantage. Our focused approach delivers insights and strategies, making Skift Advisory the go-to experts for anticipating the industry's future direction.

Our data and global network is unrivaled in the travel and tourism industry, built on exclusive access to Skift's comprehensive institutional knowledge spanning nearly 15 years and a vast community of worldwide experts. This foundation provides distinctive, actionable insights that fuel successful, strategic decision-making.

Our team comprises award-winning experts with firsthand experience in travel and tourism roles, ranging from destination management organization leaders to private sector strategists and insights specialists. This depth of experience equips us to truly comprehend the challenges faced, enabling us to devise practical, realistic solutions.

We serve as trusted advisors to travel and tourism leaders worldwide.

About Skift:

As the daily homepage for the world’s largest industry, Skift is the information and intelligence brand at the center of the industry, monitoring and guiding the ever-evolving transformation into the future of travel.

Every day, Skift’s award-winning team of journalists and forward-thinkers provide crucial insights on all key travel sectors. Delivering these insights through a combination of news, research, events, and more.