Adventure Gear Company - Market Sizing
Strategy
Via a two-phase quantitative primary and secondary research approach we were able to size the consumer and tour operator market opportunity in Canada, the US, the UK, Mexico, Japan, Germany, France, Spain and Italy.
Impact
A topline report complete with the methodology, analysis and strategic recommendations was presented to the client’s marketing and business development team, with a follow on presentation to their executive leadership team. Based on the recommendation, the client developed and launched a go-to-market plan targeting the adventure tourism consumer and tour operator market.
Objective
One of the world’s leading high-end adventure tourism and sport gear design and production companies wanted to expand their brand awareness and sales with adventure tourism consumers and operators. They needed to size the market and determine the overall business opportunity.
“Your team’s analysis and recommend has directly supported our decision to move forward and influence our overall strategy. We are delighted with the outputs. Nice work!”
- Chief Marketing Officer, Adventure Gear Company
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Adventure Gear Company - Market Sizing
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