Ashab Rizvi is a Senior Associate at Skift Advisory, specializing in airline strategy, revenue optimization, and market intelligence across aviation and travel. He advises airlines, airports, and travel organizations on commercial strategy, premium demand, and evolving traveler behavior, while also leading airline research at Skift.

His work focuses on translating market trends into actionable strategy, with experience spanning revenue optimization, pricing and segmentation, network considerations, and premium product positioning. He brings a strong perspective on how shifting consumer dynamics are reshaping airline economics and travel demand.

Prior to Skift, Ashab spent five years in management consulting across Deloitte and CAPA Advisory. At Deloitte, he worked across the U.S. and EMEA with large financial institutions on strategy and transformation initiatives. At CAPA Advisory, he advised governments on airport privatization through PPP models and worked with airport operators across Southeast Asia.

He holds certifications in statistics and finance from Macquarie University.