Tourism by design
From shifting consumer tastes to the rapidly accelerating impact of AI, global tourism is undergoing unprecedented change.
Over the next decade, there will be winners and there will be losers. Competition for travellers will intensify, as will attention for capital, air routes, infrastructure, and investment. Traditional marketing channels will disrupt at an even faster pace. In short, both established and emerging destinations need to carefully strategize in order to come out on top.
Twenty31 works with leaders of travel and tourism destination management organizations, operators, hoteliers, airlines, and investors to define their unique competitive advantage and to develop, implement, and assess enduring tourism strategy.
By 2031, the world will have welcomed
2 billion international travellers seeking
the dream of a life less ordinary.
Learn more ➔
Recent Projects
Co-creating Egypt’s new global brand strategy & go-to-market plan
Designing and managing a business intelligence program to support tourism recovery
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Evaluating Abu Dhabi’s approach to measuring and tracking brand standing
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Developing a sustainable tourism development strategy for Rwanda
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Advising a DMO on how to transition into a high-impact destination management organization.
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Creating a whole-of-government 10-year tourism strategy for Alberta.
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Our Clients
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Adventure Travel and Trade Association (ATTA)
/ Banff Lake Louise Tourism
/ Canadian Badlands
/ Cascade Designs
/ Central Counties Tourism, Regional Tourism Organization 8, Ontario, Canada
/ City of Greater Sudbury, Ontario, Canada
/ City of Kingston, Ontario, Canada
/ City of Leavenworth, Washington, USA
/ City of Lethbridge, Alberta, Canada
/ City of Nanaimo, British Columbia, Canada
/ City of Orillia, Ontario, Canada
/ City of Richmond, British Columbia, Canada
/ Cossette
/ DDB Canada
/ Department of Tourism, Heritage and Culture New Brunswick
/ Destination British Columbia
/ Destination Canada
/ Destination Nunavut
/ Destination Toronto
/ Discover Halifax
/ Eagle Wing Tours
/ Explore Edmonton
/ Explorers’ Edge, Regional Tourism Organization 12, Ontario, Canada
/ Global Affairs Canada
/ Grey County, Ontario, Canada
/ Haldimand County, Ontario, Canada
/ Innovation, Science and Economic Development Canada
/ International Finance Corporation (IFC)
/ McCann Global
/ Moulin Wakefield Mill Hotel & Spa
/ Newfoundland and Labrador Tourism
/ Nimmo Bay Wilderness Resort
/ Northern Bruce Peninsula, Ontario, Canada
/ Northwest Territories Tourism
/ Ottawa Tourism
/ Regional Tourism Organization 4 , Ontario, Canada
/ Regional Tourism Organization 7, Ontario, Canada
/ Regional Tourism Organization 9, Ontario, Canada
/ Royal Roads University School of Tourism & Hospitality
/ Science North
/ Simon Fraser University, British Columbia, Canada
/ Sun Peaks Tourism
/ Sunshine Coast Tourism
/ The County of Prince Edward, Ontario, Canada
/ The Pew Charitable Trusts, Ocean Legacy Programme
/ The United Counties of Leeds and Grenville, Ontario, Canada
/ The US National Parks Service
/ Tourism Calgary
/ Tourism Manitoba
/ Tourism North Bay, Ontario, Canada
/ Tourism Nova Scotia
/ Tourism Prince Edward Island
/ Tourism Victoria
/ Tourism Windsor Essex Pelee Island
/ Tourism Winnipeg
/ Tourism Yukon
/ Tourisme Charlevoix
/ Toursim Moncton
/ Travel Alberta
/ Travel Industry Association of British Columbia (TIABC)
/ Travel Nunavut
/ University of Hawai'i Travel Industry Management School
/ University of Moncton
/ VIA Rail Canada Tourism Industry Assoication of Canada
/ Yarmouth and Acadian Shores Tourism Association
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/ Abu Dhabi Department of Culture and Tourism
/ Dubai Economy and Tourism Department
/ Egyptian Tourism Authority
/ Jordan Tourism Board
/ Kenya Tourism Board
/ Ministry of Housing and Urban Development, Oman
/ Muscat National Investment and Development Company (Asaas)
/ NEOM
/ Ras Al Khaimah Tourism Development Authority
/ Royal Commission for Al Ula
/ Rwanda Development Board
/ South African Tourism
/ Swiss National Tourism Office
/ TourGlob/Government of the Republic of Belarus
/ Tourism Ireland
/ Zimbabwe Tourism Authority
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/ Barbados Tourism Marketing
/ City of Iguazu, Brazil
/ Curacao Tourist Bureau
/ Inter-American Development Bank Tourism Cluster
/ Parque das Aves, Iguassu, Brazil
/ Peru Export and Tourism Promotion Board (PromPeru)
/ Treasure Beach, Jamaica
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/ Agoda
/ Bao Forum for Economic Development, China
/ Beijing Municipal Commission of Tourism Development
/ China National Tourism Administration
/ City of Brisbane, Australia
/ City of Leshan, China
/ Fiji Airways
/ Government of the Republic of Palau
/ Government of the State of Yap, Federated States of Micronesia
/ Guam Visitors Bureau
/ Japan Tourism Research & Consulting Company
/ Nepal Tourism Board
/ Pacific Asia Travel Association (PATA)
/ Palau Visitors Authority
/ Sri Lanka Tourism Development Authority
/ Tourism and Events Queensland
/ Tourism Australia
/ Tourism Fiji
/ Tourism and Events Queensland
/ Vietnam National Administration of Tourism
/ Visit Brisbane
Our team
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Aleix Rodríguez Brunsoms
Director, Strategy
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Amanda Reiser
Senior Associate
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Greg Klassen
Managing Director
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Oliver Martin
Senior Director, Innovation & Insights
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Michelle Gounden
Director, Insights
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![Chase Gray portrait]()
Chase Gray
Director, Strategy
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Emilie Ehrman
Associate
