Our Clients
Since 2015, Twenty31 has engaged in hundreds of projects with 100+ clients across the globe. Our work predominantly focuses on the development of innovative destination strategy, including brand positioning; destination management, marketing, and travel trade planning; quantitative and qualitative research and statistical modeling; destination visioning; organisational development and governance; and executive team briefings.
North America
Adventure Travel and Trade Association (ATTA)
Banff Lake Louise Tourism
Canadian Badlands
Cascade Designs
Central Counties Tourism, Regional Touirsm Organization 8, Ontario, Canada
City of Greater Sudbury, Ontario, Canada
City of Kingston, Ontario, Canada
City of Leavenworth, Washington, USA
City of Lethbridge, Alberta, Canada
City of Nanaimo, British Columbia, Canada
City of Orillia, Ontario, Canada
City of Richmond, British Columbia, Canada
Cossette
DDB Canada
Department of Tourism, Heritage and Culture New Brunswick
Destination British Columbia
Destination Canada
Destination Nunavut
Destination Toronto
Discover Halifax
Eagle Wing Tours
Explore Edmonton
Explorers’ Edge, Regional Tourism Organization 12, Ontario, Canada
Global Affairs Canada
Grey County, Ontario, Canada
Haldimand County, Ontario, Canada
Innovation, Science and Economic Development Canada
International Finance Corporation (IFC)
McCann Global
Moulin Wakefield Mill Hotel & Spa
Newfoundland and Labrador Tourism
Nimmo Bay Wilderness Resort
Northern Bruce Peninsula, Ontario, Canada
Northwest Territories Tourism
Ottawa Tourism
Regional Tourism Organization 4 , Ontario, Canada
Regional Tourism Organization 7, Ontario, Canada
Regional Tourism Organization 9, Ontario, Canada
Royal Roads University School of Tourism & Hospitality
Science North
Simon Fraser University, British Columbia, Canada
Sun Peaks Tourism
Sunshine Coast Tourism
The County of Prince Edward, Ontario, Canada
The Pew Charitable Trusts, Ocean Legacy Programme
The United Counties of Leeds and Grenville, Ontario, Canada
The US National Parks Service
Tourism Calgary
Tourism Manitoba
Tourism North Bay, Ontario, Canada
Tourism Nova Scotia
Tourism Prince Edward Island
Tourism Victoria
Tourism Windsor Essex Pelee Island
Tourism Winnipeg
Tourism Yukon
Tourisme Charlevoix
Toursim Moncton
Travel Alberta
Travel Industry Association of British Columbia (TIABC)
Travel Nunavut
University of Hawai'i Travel Industry Management School
University of Moncton
VIA Rail Canada Tourism Industry Assoication of Canada
Yarmouth and Acadian Shores Tourism Association
Europe, Middle East & Africa
Abu Dhabi Department of Culture and Tourism
Dubai Economy and Tourism Department
Egyptian Tourism Authority
Jordan Tourism Board
Kenya Tourism Board
Ministry of Housing and Urban Development, Oman
Muscat National Investment and Development Company (Asaas)
NEOM
Ras Al Khaimah Tourism Development Authority
Royal Commission for Al Ula
Rwanda Development Board
South African Tourism
Swiss National Tourism Office
TourGlob/Government of the Republic of Belarus
Tourism Ireland
Zimbabwe Tourism Authority
Central & South America
Barbados Tourism Marketing
City of Iguazu, Brazil
Curacao Tourist Bureau
Inter-American Development Bank Tourism Cluster
Parque das Aves, Iguassu, Brazil
Peru Export and Tourism Promotion Board (PromPeru)
Treasure Beach, Jamaica
Asia Pacific
Agoda
Bao Forum for Economic Development, China
Beijing Municipal Commission of Tourism Development
China National Tourism Administration
City of Brisbane, Australia
City of Leshan, China
Fiji Airways
Government of the Republic of Palau
Government of the State of Yap, Federated States of Micronesia
Guam Visitors Bureau
Japan Tourism Research & Consulting Company
Nepal Tourism Board
Pacific Asia Travel Association (PATA)
Palau Visitors Authority
Sri Lanka Tourism Development Authority
Tourism and Events Queensland
Tourism Australia
Tourism Fiji
Tourism and Events Queensland
Vietnam National Administration of Tourism
Visit Brisbane
Case Studies
Twenty31 partners with leaders of destinations, tourism organizations, developers and investors to help them navigate the next decade, creating a unique competitive position and developing a strategic blueprint for their future.
As an independent consultancy focused solely on defining the business of sustainable tourism, Twenty31 uniquely recognises the massive change and incredible opportunity on the horizon for organisations willing to take those calculated risks to achieve competitive advantage. We understand the power of tourism to create wealth for regions and shareholders, but we also see tourism as a channel for global goodwill and understanding - a basic human right to learn and understand through first-hand experience.
We are at the nexus of advanced brand research, analysis, and application – moving beyond the data delivered by traditional agencies to unlock meaning, innovative ideas, and recommendations to drive destination, corporate, and brand strategy. We exclusively focus on destination development and management strategy within the parameters of the United Nation’s Sustainable Development Goals (SDGs).
Our core areas of specialisation include:
/ Destination strategy development (Tourism Master Plans/Strategies, Integrated Destination Plans)
/ Market, organisation and business model development
/ Organisation governance, facilitation, and strategic planning
/ Product and experience development and GIS asset mapping
/ Brand positioning strategy
/ Research and impact measurement
